Sunday, October 31, 2010

Brilliant Earth Jewlery

Many things harm the environment, but has it ever clicked that jewelery also contributes to this problem. People wear jewelery during everyday occasions. The majority of people however don’t think about how jewelery is made and the illegal actions companies engage in to obtain these jewels, such as trafficking and environmental effects. Consequently, by wearing jewelery, we are in turn destroying the earth and harming Mother Nature. Dirty gold mining releases toxic waste into the ecosystem which results in widespread water pollution and damage to landscapes. For instance, cyanide and mercury, two highly toxic substances have been released into the atmosphere freely because of dirty gold mining. Conflict diamonds also known as “blood diamonds”, refer to diamonds mined in African war zones and sold to diamond companies across the world. This involves with human right abuses including violence, worker exploitation, environment damage and child labour.

With all these horrible side affects to the environment, Brilliant Earth is a jewelery organization that does its part to contribute to the environment by obtaining jewelery in eco-friendly ways. They certify conflict free diamonds from Canada and Namibia, have fair labour and eco-friendly practices, and 5% of their profits are donated to help local African communities. Brilliant Earth also recycles precious metals. By doing so, they are reducing the global demand for newly mined gold and decreasing toxic waste substances into the atmosphere. Therefore, recycling metals is a naturally renewable way to make more jewelery. At Brilliant Earth they track how diamonds are transported from mine to market and ensure that they are mined, cut, and polished in a minimal environmental impact. Because diamonds are able to come from ethical sources, they are free from violence and other human discrimination. Personally I love jewelery, and rings are my ultimate accessory. Knowing that I am able to buy jewelery in an eco-friendly way, without causing any harm to the environment or be involved in conflict diamonds is a great thing. Brilliant Earth is still affordable and is the same quality as any other jewelery store. But also, having part of my money contribute to African communities should encourage all people to purchase jewelery from this organization. So is it not amazing that you can look great in high fashion and still be loyal to the environment?

http://www.brilliantearth.com/

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